Marketing Lead - Defi, Blockchain

Logo of Clearmatics Clearmatics

Job Description

About Clearmatics

Clearmatics is a blockchain protocol engineering company that builds decentralized financial market infrastructures that are more open, efficient, and resilient than the legacy structures of today. We have a bold vision for this new market infrastructure—enabling participants to solve currently unaddressed problems of the real economy, including “missing markets” problems. Our aim is to achieve this through technologies that enable peer-to-peer trading and settlement within new markets, using digital assets that track real-world risk factors not currently represented in legacy markets.

No matter the nature of a risk factor, be it macro-economic or climatic, our mission is to make important risk factors tradable by anyone, anywhere, without reliance on intermediaries. We are creating this new infrastructure in collaboration with vibrant trading and blockchain communities. Founded in 2015, Clearmatics has always been dedicated to Open Source development and actively engaged in blockchain and cryptography research communities. Additionally, we are staunch supporters of decentralized infrastructure initiatives.

We're seeking a Marketing Lead with expertise in Blockchain marketing and growth strategy to enhance our Marketing and Communications team. Our stack is Ethereum-like, so familiarity and passion for the space are essential. Some key areas we address include optimizing blockchain infrastructure for financial use-cases, protocols for applications like smart contract-based derivatives, synthetic assets, and cryptocurrency stabilization, as well as scalability and privacy through cryptography (zkSNARKs, multiparty computation, private transactions/assets).

Currently, the Clearmatics team is heavily involved as the Launch Partner for the Autonity Project. Autonity is an EVM-based public blockchain for decentralized derivatives clearing. Learn more about the Autonity project and its ongoing testnet games through the links below.

Autonity Website
Testnet Games
Autonity Documentation

About You

We are in search of a Marketing Lead with extensive knowledge of Layer 1 protocols and DeFi communities and their marketing strategies. Almost 100% of your work will be directed towards the Autonity Project rather than Clearmatics itself.

You are results-driven and proactive—you know how to effectively execute plans and you’re not afraid to think outside the box. You bring diverse experience across all aspects of marketing along with a solid understanding of go-to-market strategies for blockchain and/or DeFi projects. As an expert growth strategist, you know how to engage and expand highly specialized and technical communities and audiences. You are passionate about Blockchain and Financial Technology and have a proven track record in a regulated sector and startup environment.

Responsibilities

  • Lead all marketing initiatives with accountability for Autonity’s growth and visibility.
  • Develop, implement, and lead successful and innovative go-to-market (GTM) and growth strategies by collaborating with cross-functional teams.
  • Develop methods for data-driven decision-making; set growth metrics for campaigns, engagement, and events, effectively communicating analytical insights.
  • Oversee and lead the growth, management, and content strategy of Autonity’s social media and community platforms (X, Medium, Discord, LinkedIn, Telegram), promoting high engagement and product loyalty.
  • Increase Autonity’s product and brand visibility and generate excitement within Blockchain and DeFi spaces.
  • Structure and launch new programs, events, campaigns, and initiatives focused on growth marketing and branding, identifying impactful marketing collaborations for maximum amplification.
  • Collaborate closely with the CEO and leadership from other functions (e.g., Engineering and Operations) to ensure that Marketing aligns with the overall business strategy and goals.
  • Manage and optimize marketing resources in a startup environment, efficiently allocating resources for maximal impact.

Requirements

  • Essential: Experience in marketing specifically for a Layer 1 Blockchain, Decentralized Finance, or Derivatives Project.
  • Bachelor’s degree in marketing, communications, business, or a related field.
  • 5+ years of direct marketing experience, with a proven track record in Blockchain marketing.
  • In-depth knowledge of Layer 1 blockchain networks and DeFi, with bonus points for derivatives experience.
  • Proven track record in marketing to niche, highly technical, and hard-to-reach communities.
  • Demonstrated experience in bringing innovative solutions and ideas to solve complex challenges.
  • Ability to identify critical priorities leading to growth opportunities.
  • Ability to manage multiple projects simultaneously and meet deadlines seamlessly.
  • Strong analytical and conceptual skills, with a data-driven mindset and the ability to build and optimize data-driven marketing strategies.
  • Exceptional communication, organization, and project management skills.
  • Ambitious self-starter, results-driven, and highly proactive—you relish a challenge!
  • Passionate about blockchain and decentralization.

Clearmatics

Industry: Finance

Company size: 51-200 employees

Check 2 other job offers

Job Details

  • Department: Marketing
  • Position type(s): Full-Time
  • Location: Remote
  • Posted: 6 months ago

Compensation

  • Salary not specified
  • Equity not specified

Keywords

Blockchain Marketing DeFi Layer 1 Protocols Growth Strategy Decentralised Finance Derivatives Community Engagement

Share This Job

When applying, please let Clearmatics know you found this job through our website. This helps us continue to provide this service!

Ready to Apply?

If you're excited about this opportunity and meet the requirements, we'd love to hear from you!

Apply Now

Last updated: January 24, 2025