Job Description

About Oku

At Oku, our mission is to bridge the gap between centralized finance (CeFi) and decentralized finance (DeFi) trading experiences. It's no surprise that 95% of crypto trading takes place on centralized platforms like Binance and Coinbase, given these organizations have invested significantly more time and resources into their trading interfaces. DeFi has traditionally focused on infrastructure and protocol improvements for the past few years, but that's about to change. While CeFi entities utilize their web2 stack, Oku, as a web3 company, can capitalize on the composability of the DeFi ecosystem and blockchain technology to deliver a superior trading experience that will eventually match and surpass CeFi utilizing their legacy systems. This vision is why Oku enjoys the backing of over 40 partners in or advocating for our app.

Oku was initially conceived within GFX Labs following a $1.6M grant from the Uniswap Foundation in October 2022 to develop and launch an innovative trading interface, analytics platform, and API for Uniswap v3. After ten intense months of development, Oku went live in July 2023, and since then, has actively supported the DAO Uniswap's efforts to broaden its reach across new blockchains.

Today, our core offering is a smart order routing system that consolidates 8+ order routing systems to ensure all users secure the best possible price. We've also adapted our technology to provide a bridge aggregator with 11+ integrated bridges. To further narrow the CeFi/DeFi gap, we have recently introduced on/off-ramping with USD and EURO at a competitive industry-low fee of 0.25%. Additional features popular with users include trustless onchain limit orders directly built on Uniswap v3, our position maker page for LP position management, and comprehensive Uniswap v3 analytics.

Over the next few years, Oku is dedicated to expanding our offerings and enhancing our user experience.

Why Work at Oku?

Any company can offer high salaries and attractive incentives (as will we), but few can provide engaging, challenging, and rewarding work.

• We have something to prove. Our team is young, ambitious, and eager to push boundaries.
• We embrace a fast-paced approach and have the discernment to know when to persist and when to pivot.
• Mistakes are expected, and they help us build an even better product.
• We promote autonomy and seek problem solvers who are self-motivated.
• Educational background or grades hold little importance to us. Instead, show us what you've built, the challenges you’ve overcome, and the skills you bring.

About the Role

Position: Oku is scaling and seeks a dynamic Marketing Lead. This is an exciting non-technical position. You will collaborate closely with the CEO, CTO, and business development roles within Oku.

Currently, Oku supports:
- 22+ blockchains
- 8+ order routing systems
- 11+ bridges

Oku's marketing strategy focuses on utilizing partnerships to amplify our message and onboard users. In this role, you will craft the marketing strategy, manage a significant marketing budget, and operate independently, with guidance and insights from the CEO to execute your strategy successfully.

You Might Be Great for This Role If You Have:

• Expertise in (EVM) DeFi, showcasing your knowledge of leading bridges, trading apps, chains, and protocols as a user.
• At least one year of marketing experience.
• Strong attention to detail with excellent organizational and communication skills.
• The ability to thrive in an independent environment.
• Previous experience working with a crypto company.
• A track record of working with a substantial marketing budget.
• Proactivity and curiosity-driven initiatives.
• High energy, consistent work ethic, and disciplined execution skills.
• High business acumen, strong analytical ability, empathy, and collaboration skills.
• Experience in building from the ground up.

Primary Responsibilities

• Own all external communications end-to-end to effectively convey Oku’s story.
• Lead digital and growth marketing initiatives for Oku.
• Manage marketing partnerships with new chains, routers, and any other integrated partners, with support from business development.
• Oversee content strategy to build brand awareness and amplify both short-term and long-term marketing efforts on platforms such as Twitter, DeBank, Farcaster, and Lens.
• Collaborate with animators and graphic designers to conceptualize and create engaging video content.
• Exhibit a passion for data and analytics with the proficiency to identify diverse growth opportunities and develop data-driven marketing strategies to seize them.
• Implement best practices in digital marketing, including audience segmentation, SEO, content optimization, etc.
• Develop and manage paid advertising campaigns across various channels, including social media, search, and display.
• Remain up-to-date with industry trends and emerging technologies to ensure our digital marketing strategies are competitive.

Bonus:

• Experience in handling large datasets - pulling from APIs and manipulating the data via Excel and/or Sheets.
• Familiarity with Google Marketing Platform, including Ads, Analytics, Tag Manager, Search Console, and crypto data analytics platforms.
• Knowledge of Webflow and/or Figma.
• Proficiency in video editing and production.

Benefits:

• Salary: $80K-$150K
• Stock options
• Full medical, dental, and vision coverage
• Flexible vacation policy
• Headquartered in Chicago, seeking team members in Chicago preference; only applicants based in North America will be considered.
• Relocation bonus available for Americans relocating to Chicago.